Count On It

Count On It� is an easy to use, food freshness label which takes the guesswork out of freshness at a glance, to help consumers make the most of the food they buy and waste less of it.

UK households throw away �10 billion of food each year, that's an average of �420 per household. (WRAP 2008) One of the main reasons so much edible food is wasted is because people forget how long they have stored food, so they throw it away. Count On It� offers a practical solution to this problems.

Count On It� is an easy to use, food freshness label which takes the guesswork out of freshness at a glance, to help consumers make the most of the food they buy and waste less of it.

Supplied in a recyclable box, the self-adhesive, scratch-off labels are stuck to the food's packaging to act as a permanent reminder as to when you first opened, stored or froze a product. By tracking how long food has been opened, consumers can enjoy all of the product, secure in the knowledge it is still fresh and safe to eat, while subsequently reducing the amount of edible food which could have been thrown away.

Count On It�:- - takes the guesswork out of storing food safely - stops consumers from throwing edible food away unnecessarily - encourages the use of leftovers - ensures food is eaten at its prime - prompts consumers to eat food in date order - eliminates unnecessary re-purchasing - reduces household waste - helps reduce our carbon footprint For more information visit www.count-on-it.co.uk Count On It� to use it, not lose it.

Please get in touch with Count On It from the Contact box on the right.